You company’s website is an important investment that you need to protect. One way that this can be done is my maintaining it’s functionality and keep it from becoming outdated. In order to give visitors a reason for coming back, you need new to have new content, functionality, and security every time they visit. This requires regular website maintenance. Here is a simple checklist that you can use for any website maintenance issues that might help you keep your website in proper working order.
1. Domain Name & Hosting
Check to see that your domain name and web hosting plan is up-to-date and registered correctly. It is an unfortunate and costly occurrence is when a domain name expires without the website owner’s knowledge!
2. Web Software And CMS
If you are using any sort of CMS (Content Management System…such as WordPress, Drupal, Joomla, etc…) or web software, make sure it is up-to-date with the latest updates when available.
3. Website Analytics
Paying close attention to the traffic that your website receives is very important in today’s fast paced world, Web traffic stats as well as other metrics like who is visiting, what time of the day did most visitors arrive, how did the online visitors arrive at your site, what did they do once on your site, what links were clicked, how long did they stay on your site, etc… Doing this through a programs or service like Google Analytics, Omniture (Adobe Analytics), etc.. will help you gather and analyze these metrics and improve your website and its ranking and indicate what you need to improve on your site.
4. Updated Content
Provide a reason for your visitors to come back to your website by adding content on a regular basis. This can be done through page copy, blog posts, or email newsletters that users register to receive. Ongoing keyword research is also an important part of this process. Keyword research helps you determine what topics your readers might be interested in and what the focus of new content to the site should be about.
5. Tested Functionality
Maintain your site’s functionality by conducting some tests once in awhile. For instance, test the functionality of contact forms, signup forms, checkout forms or any other function you have on your site on all browsers to make sure they are working properly.
6. Fix Broken Links
If you have links that navigate to other websites, you should make sure that these links are always working. You can run a link check like this to crawl your site and find broken links.
7. Backups And Security
Make sure that backups of your website and database are occurring on a regular basis, and that they’re working properly. You should also make sure you have a secure firewall protection.
8. Up-To-Date Design
Insure that the design of your website is up-to-date and working well with the latest versions of today’s website browsers. Also, verify that your site is responsive….meaning that everything looks and works on mobile devices like tablets and smartphones.
9. Fix Errors
Make sure there are no programming errors on your website, either on the frontend (what the user sees) or backend (what happens under the browser). You can use Google Webmaster Tools and Bing Webmaster Tools to check error log files and their messages that informs you if there’s are problems.
10. Speed And Load Time
You should do some testing to see that your web pages are loading quickly. Nothing is more annoying to an internet user than a slow-loading page. Both site visitors and search engines tend to prefer websites that load quickly. You can use Google PageSpeed Insights to see if there are issues that might be affecting your site’s speed.
Because your company website is a huge investment (not to mention one of your most valuable marketing tools), you want to protect it through regular website maintenance. There are many aspects of website maintenance that help you to keep your website up-to-date and functional, and these tips that we’ve included in our list will help get you started. If you want to maximize your return on investment and get the most out of your website, then be sure to follow this maintenance checklist.
If you need help with the bi-weekly or monthly maintenance of your website, please don’t hesitate to contact us!
We offer professional web design, web development and SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.