Why is Website Maintenance needed?

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In today’s fast-paced world…the success of your business will depend on if you do or do not have a website.  It is a necessary tool for any company that pays off in the long run. After spending time and resources on the design and development of your website, don’t you think keeping it up-to-date with the latest products or information about your company is of the utmost importance? Of course it is, which is why website maintenance is equally as important as the initial construction of your website itself. Maintaining your website isn’t as easy as it sounds. Depending on the size of your website, It can cost you lots of time and money if it isn’t done right, especially if you aren’t very proficient in the technologies that your website was built with.  This is why outsourcing your website maintenance could be the most sustainable option in the long run for your business.

The benefits of having your company’s website maintained or consistently updated are easy to understand. Your website is an open window between visitors and your company. The condition and relevancy of your website is a direct reflection of the condition and relevancy of your business. This is why website maintenance is so important. Downtime of any website not only gets penalized by Google and other search engines and affects your search engine rankings, but it will also make visitors question the legitimacy or competence of the company. Outdated content is a negative thing Google and customers will notice. There is also the constant threat of having your website hacked, which can have a serious impact on your business if it is not dealt with right away. These are just a few of the items that can have a very detrimental impact on your business if your website is not constantly maintained. By neutralizing these threats you can begin to understand the intrinsic benefits of website maintenance.

For most small businesses, it isn’t fiscally smart to hire or dedicate one person inside the organization to manage its website or website maintenance. The programming skills and time needed from one person to effectively manage a website is daunting, stressful and prone to mistakes. This is why it is common for most small businesses to outsource the maintenance of their website to experts. These experts will monitor and maintain your website for an agreed amount of time per month. They will save your company precious time and resources while making sure the heart of your company is always running smoothly.

What kind of website maintenance packages are there you ask? That all depends on the company you choose.  Most have starter plans for the simpler websites. This usually entails around one or two hours of proactive website maintenance a month. It may not sound like much, but for a small business website that doesn’t have too many pages, one hour is enough to make sure your website is running smoothly and up-to-date. From there the packages can really vary, but are usually tiered, based on hours of maintenance you get per month and the complexity of your business website. The premium website maintenance packages can be so in depth they are virtually a full website support team for your company.

The amount of support hours are not the only metric to look at when deciding on your website maintenance company. There are intangible things included in every plan that make a company stand out or not. These things could include hosting, domain management, website backups and restores, content changes, graphic optimization, product changes or additions and other helpful things that can be extremely important to keep your business website running at an optimal level.

As you may have noticed website maintenance is as important as the website itself. It is essential to make sure your company’s website runs smoothly all the time, which can be an intimidating task but it doesn’t need to be stressed over. Outsourcing your website maintenance will keep you focused on growing your business while keeping your website from hindering it.

Contact us if you would like us to help you with your website maintenance

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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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